Here I've quickly juxtaposed the total physical visits to museums sponsored by DCMS with their corresponding total web visits (there arent any more nuanced stats, before you ask). Although the ratio varies from museum to museum (check out the V+A! 8 times as many online visitors as physical visitors!) it just gives demonstrable proof of how important web presence is to cultural and heritage organisations.
Have a look (below, I'm having bother with blogger and tables...). Fascinating.
|Institution||Total Physical Visits 2010-2011||Total Unique Web Visits 2010-2011||Ratio|
|Imperial War Museum||2,317,639||8,587,082||3.705099|
|Museum of Science and Industry in Manchester||638,347||330,000||0.51696|
|National Maritime Museum||2,450,155||10,052,347||4.102739|
|National Museums Liverpool||2,635,993||3,176,266||1.20496|
|National Museum of Science and Industry||4,093,463||15,020,206||3.669315|
|National Portrait Gallery||1,758,488||13,724,626||7.804788|
|Natural History Museum||4,812,197||7,397,821||1.537306|
|Sir John Soane's Museum||109,604||365,099||3.331074|
|Tyne and Wear Museums Service||2,018,233||1,006,250||0.49858|
|Victoria and Albert Museum||3,049,000||24,976,400||8.191669|