I'm washington at the moment, in the TEI@20 conference. Actually, I'm writing this at the back of the lecture room, with one ear cocked to a panel session about funding for digital humanities.
I gave a plenary paper this morning about TEI by Example, which I think went down ok (phew).
One of the things which came out of the comments and questions is the importance of producing introductory materials which show *why* you would bother with this whole TEI markup malarky - getting across a few examples not only of markup but of what you can do once you have marked something up. For those learning TEI, grasping this can really suck people in. My students eye's light up when the penny drops about *why* you go to all this bother, and see the type of transformations and analysis that TEI encoding affords.
Which is something we at TEI by Example must address. hmmmm.